App & Responsive Website

Mobile First Approach

Overview

product:
Yumo! Is an organization focused on providing recipes and meal planning. The tools help people plan the budget, groceries, and timing based on skill level. The primary user group include young adults that are concerned about saving time and money on food and meal preparations while living a healthier lifestyle.
Role
Lead UX designer from conception to delivery.
responsibilities

-Planned & conducted user interviews
-Paper & digital wireframes
-Low & high-fidelity prototyping
-Conducted usability studies
-Accounted for accessibility
-Iterated on designs
-Strategizing information architecture
-Designed responsive website

tools
Figma
Adobe XD
Adobe Illustrator
Pen & Paper
duration
December 2022 -
January 2023
problem:
Young adults who have little experience preparing food need help with planning healthy meals, budgets, and timing. The strategy team at Yumo! has identified this lack of general knowledge about cooking and health as crucial drivers for young adults wasting money, time and food.
goal:
Design an app that will improve food preparation and planning education and tools for young adults.

Research

Understanding the User

Most interview participants in the target audience reported feeling ill-prepared to plan and prepare meals that met their health and budget goals as young adults.

The feedback received through research made it clear that users would be open to planning and preparing meals if there were an easy-to-use tool to guide them through the process if it ultimately saved them time, money and improved overall health.

User Pain Points
Concise Presentation

Online recipes often force large amounts of texts and ads before allowing the user to view the recipe details

Search Filters

Finding recipes that accommodate for specific food preferences and allergies is difficult to navigate

Easy Groceries

Developing a grocery list for specific recipes within a budget can be complicated and overwhelming

Mei's Persona
"I'm a busy student who wants to learn how to cook quick, healthy, and budget friendly meals" - Mei
Mei Persona
Age
Hometown
Family
Occupation
25
Chicago, IL
only child
graduate student
Goals
  • Learn how to cook quick healthy meals
  • Easily access recipe information on multiple devices for easy kitchen set-up
  • Improve overall health through diet
Frustrations
  • Recipe websites can be hard to navigate while cooking
  • Hard to find recipes that fit my diet and health goals
  • Wish it were easier to buy correct amount of groceries for meal prep to avoid waste

Process

Mobile First Approach
define:
Mobile-First Approach is the process of designing for mobile devices first, then develop for larger device screens.
why:
  • Prioritizes mobile web users, which is increasingly popular
  • Assures responsive design for users across all devices
  • Ensures that the information is presented in manageable chunks
  • Easy navigation
Paper Wireframes
home priorities:
  • Easy navigation
  • Manageable chunks of information
search & filter prioirities:
  • Easy navigation
  • Inclusive of dietary needs and preferences
Digital Wireframes

After ideating on paper wireframes, I developed the initial digital design for the Yumo! App. These designs focused on:

  • Sliding top submenu provides easy navigation & clarity
  • Easy access to app features from bottom global navigation
  • Easy to find & customize search and filter
Low-Fideltiy Prototype

To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of browsing & filtering recipes, adding to shopping list, and leaving to checkout through a grocery store partnership.

Low-Fidelity Prototype Usability Study Findings
Easy Filtering

People want easier access to recipes through search and filter.

Accessible Overview

People like seeing the recipe overview right away to quickly gage if the recipe is appropriate.

Bag Quantities

People prefer easier ways to change quantities of ingredients in bag.

Iteration

Mobile App Mockups
improving usability by:
  • Providing easy navigation and customizable buttons
  • Utilizing intuitive design for Search & Filter, even designing for setting default filters
  • Implementing a quick access recipe overview box in the Recipe Detail
Home
Search & Filter
Search Results
Recipe Detail
Bag
High-Fidelity Prototype

The high-fidelity prototype uses the same user flow as the low-fidelity prototype and includes design changes made after the usability study.

Accessibility Considerations
Labels

Clear labels for interactive elements that can be read by screen readers.

Colors

Color choices pass all WCAG requirements for color contrast accessibility needs.

Voice to Text

Microphone icon in search feature provides voice to text option for users with accessibility needs.

Responsive Design

Strategize Information Architecture

After completing the app design, I started designing the responsive website. I created a Yumo! sitemap to:

  • Guide the organizational structure of each screen
  • Ensure a cohesive and consistent experience across devices
Responsive Designs

The screen size variation designs are optimized to fit specific user needs of each device and screen size.

Takeaways

Impact

Young adults now have an easy-to-use tool to help newer cooks find level appropriate recipes, prepare food budgets and work towards a healthier lifestyle.

What I Learned

Applying user and peer feedback throughout the design process is really rewarding. I really enjoy seeing that specific user needs are met through creative problem solving.

Next Steps

1. Conduct additional research on how the app impacts user’s overall health
2. Add additional resources for meal planning
3. Provide incentives and rewards for meal prepping and saving money on food

I hope you enjoyed viewing Yumo! Mobile First Approach App & Responsive Design. Thanks for checking it out!

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Creative coffee sessions encouraged

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