-Researched & conducted user research
-Coordinated & led communication with client
-Paper sketches & digital mockups
-Iterated on designs
-Designed 50 page print booklet
-Designed additional brand colors
-Designed custom iconography
-Provided feedback on copy
-Edited photos for print
-Researched & coordinated vendors & pricing
-Designed additional signage & materials for convention booth
I conducted informal interviews with the Flutistry Boston team and drew on my own experience as a flutist/educator to better understand the target audience. Through this process, we discovered that clients interested in purchasing flutes often struggle to understand how to choose an instrument best suited to their needs. Flutists are also unaware of the resources and events available through Flutistry.
Buying an instrument can be overwhelming because it is difficult to narrow down the choices.
Potential clients are frustrated by not knowing how to take care of their instruments or how to easily access other tools.
Potential clients don't have an easy way to understand how Flutistry Boston can benefit them.
- Develop a series of branded accordion-style print pamphlets represent each part of the Flutistry Boston business. These pamphlets, as represented by a CD Volume in a CD box set, are intended to educate potential clients about the company and provide useful resources for flute purchasing.
- The overall concept is inspired by CD cover booklets and are intended to stack in a CD style box set.
- Develop additional supporting materials, such as contact cards, score cards, and note cards.
- Pen & Paper
- Prismacolor markers & trace paper
I started to develop the accordion concept by sketching out each of the proposed volumes as squares. Each section of the business is associated with a new brand color outside of the existing logo colors.
-Create icons to represent each section of the Flutistry brand
-Be simple & consistent
After getting feedback from the client on the square accordion iteration, we decided to explore what the volumes would look like if they were CD shaped accordions that slide into a sleeve.
The client decided to add Volumes 6 & 7 during this iteration to better communicate the brand.
This round of iterations implements more detail and incorporates the accordion concept as an insert.
Branding each volume with a specific color and supporting icons works well and helps to organize the information and increase usability for potential clients
Including branded inserts with additional resources provides flexibility and makes it easy for potential customers to write notes
After researching vendors and pricing possibilities to produce the accordion concept at scale, the client decided to pivot the existing concept into a booklet to stay on budget and on time.
- Organize the existing concept into a 8.5" x 5.5" booklet
- Finalize custom iconography
- Coordinate additional supporting materials, such as contact cards, score cards, and note cards
- Add copy and iterate on design as needed
- Create supporting signage needed for convention booth
Using Adobe Illustrator and the brand palette developed throughout the process, I iterated on the sketched icons to produce engaging iconography throughout the booklet.
The booklet format allowed us to explore additional content not feasible in the accordion layout. The client requested a spread to be a map of the greater Boston area.
Provide geographical context of Flutistry Boston's shop in relation to flute makers, universities, and transportation.
-Photoshop
-Illustrator
-Develop location icons
-Continue using existing brand palette
I converted the guest score cards, artist score cards, and notes into a 8.5" x 4.25" format to easily slide into the booklet.
The score cards provided a straight-forward system for potential buyers to keep track of their likes and dislikes as they try different instruments.
The final packaging includes an envelope, booklet and additional inserts.
Potential flute buyers now have many tools to help them become their own best artist through the marketing suite created for the convention. The materials made are still being used today.
Creating space for clear and impactful design yields tangible results. I loved seeing how the material help other flutists find their own voice and artistry.
1. Conduct follow-up research on how the materials affect the flute buying process.
2. Identify and address any areas of improvement and ideate on additional features.
I hope you enjoyed viewing my graphic design for Flutistry Boston! Thanks for checking it out!
Creative coffee sessions encouraged
