-Planned & conducted user interviews
-Paper & digital wireframes
-Low & high-fidelity prototyping
-Conducted usability studies
-Accounted for accessibility
-Iterated on designs
-Designed responsive website
-Designed logo, icons & branding
I conducted interviews and created empathy maps to understand the Global Taco App users and their needs. The primary user group identified through research was busy adults who don’t have much time to cook and desire allergy-conscious healthy options.
This user group confirmed initial assumptions about Global Taco’s customers, but research revealed that time alone is not the only factor limiting users from cooking at home. Users preferred using their limited time after work for quality family time and other interests rather than spending time grocery shopping or going out to eat in person.
Working adults are too busy to meal-prep.
Platforms for ordering food are not equipped to accommodate food allergies and preferences.
Busy adults have trouble finding healthy take-out options.
why personas:
I developed multiple personas & journey maps based on user research to increase empathy for the users. For example, I developed the Persona “Xavier” to illustrate one of the user groups:
"I work long hours so I need healthy dinner options on my way home from work so I can enjoy more time with my family" - Xavier
persona:
Xavier
goal:
Order healthy food for my family and pick-up on my way home from work
why sketch:
Sketching by hand is a quick way to create lots of iterations that address user pain points
priorities:
Easy & allergy friendly ordering process for the home screen to help users save time
process:
Stars were used to mark the elements of each sketch to combine into one digital wireframes of each screen.
I conducted two rounds of usability studies. My findings from Round 1 were conducted on a wireframe and helped guide the design to the next phase: mockups. The Round 2 usability study was conducted on a hi-fidelity prototype and uncovered the next aspects requiring refinement.
Provides access to users with vision impairment by providing easy to read color schemes& typography styles/sizes.
Color contrast accessibility was altered and checked to meet WCAG requirements using a Color Contrast Figma plug-in.
"My eyes are sensitive and the green was easy for me to read"
- Participant C, Round 2 Usability Study
I developed a logo, branded icons and category icons to reinforce:
The Global Taco app makes users feel included by providing options for allergy and health conscious users.
While designing the Global Taco app, I learned that the early ideas are intended to bloom and develop. I enjoyed learning from the usability studies because it provides a clear direction for future iterations and continuously improves the design.
1. Conduct Round 3 Usability Study to understand if the concerned were effectively addressed.
2. Conduct more user research to determine any additional needs.
3. Do an iconography study on category icons to better understand user preferences and biases.
Creative coffee sessions encouraged
